October 21st saw the online ceremony for this year’s Global SABRE Awards. And we are happy to report that Saving Laundry from Zombie Odors, a campaign executed by Dentsu PR in partnership with Dentsu Inc. for Japanese lifestyle goods manufacturer Lion Corporation placed 21st overall, from an initial field of some 5,500 entries.
The Global SABRE Awards shortlist comprises the Top 40 campaigns selected from SABRE’s various regional installments. Saving Laundry from Zombie Odors earned its place having already won prizes in three categories at last month’s SABRE Awards Asia-Pacific 2020, including a Diamond SABRE Award in the Research & Planning category.
Read more about SABRE Awards Asia-Pacific 2020 and our three winning entries here.