Tokyo, November 25, 2010 – Dentsu Public Relations Inc., Japan’s largest public relations firm, agreed to a comprehensive business alliance with MSLGROUP today. The partnership provides Dentsu PR’s clients and employees with access to one of the world’s largest global PR networks, and the creativity, insight and knowledge that comes with it.
Headquartered in Paris, MSLGROUP is one of the world’s top five speciality communications, PR and events networks. A subsidiary of the Publicis Groupe, MSLGROUP is comprised of agencies that cover a wide range of communications services including corporate and consumer PR for specialized fields such as finance and healthcare, as well as public affairs, reputation management, employee engagement and social media marketing. Through the alliance with MSLGROUP, Dentsu Public Relations is now equipped with a truly global network of more than 2,500 employees in 22 countries (approximately 4,000 in 83 countries including affiliates).
More than ever Japanese corporations must turn their sights abroad and build sound relations with stakeholders around the world. Through this partnership, Dentsu PR will leverage the network of MSLGROUP to further enhance all aspects of client support from planning and consulting to how it offers solutions.