Tokyo, November 11, 2009 – A campaign to help revive Japan’s struggling dairy industry has won Dentsu Public Relations Inc. its first ever ‘Campaign of the Year’ award at the annual Asia Pacific PR Awards sponsored by leading marketing industry magazine, Media.

Initiated in 2001, the annual Asia Pacific PR Awards honor clients and agencies for the strategies, people and achievements that have transformed businesses and brands. In this year’s awards, 337 entries from around the Asia Pacific region competed in 24 categories. Media‘s Campaign of the Year Award capped a highly successful 2009 for Dentsu PR. In July the International Public Relations Association – the foremost association for international public relations professionals – bestowed its prestigious ‘Golden World Award for Excellence in PR’ upon two Dentsu PR campaigns including ‘Milk price problem’. The campaign undertaken for the Japan Dairy Council entitled “Japan’s milk price problem: The 30-year challenge”, also won Dentsu PR accolades for ‘Business to Business Campaign of the Year’ and ‘Public Affairs Campaign of the Year’. The award ceremony was held in Hong Kong on November 11. Initiated in 2001, the annual Asia Pacific PR Awards honor clients and agencies for the strategies, people and achievements that have transformed businesses and brands. In this year’s awards, 337 entries from around the Asia Pacific region competed in 24 categories.

Media‘s Campaign of the Year Award capped a highly successful 2009 for Dentsu PR. In July the International Public Relations Association – the foremost association for international public relations professionals – bestowed its prestigious ‘Golden World Award for Excellence in PR’ upon two Dentsu PR campaigns including ‘Milk price problem’

About Media magazine
Media magazine was launched in 1974 to report on Asia-Pacific’s emerging media and marketing industry. Since that time, Media has grown to be the authoritative voice of the region’s media, marketing and advertising community. In October 2000, Haymarket Publishing Ltd, the UK’s largest independently-owned publishing group, acquired Media and has subsequently invested significantly in the title. For further information about Media, please visit: URL:http://www.haymarketasia.com

About Dentsu Public Relations Inc.
Dentsu PublicDentsu Public Relations has been Japan’s largest public relations agency since its inauguration in 1961. As a pioneer in the field in Japan, the company has been helping Japanese and foreign clients communicate with their critical stakeholders – consumers, governments, investors, employees, and communities. Headquartered in Tokyo with a branch in Osaka, Dentsu PR is a wholly owned subsidiary of Dentsu Inc.