Communication Research
Insights and fore-sighting is a key to conduct strategic public relations. We have experts well-versed in public relations, who provide research and consulting as an integral part of strategic public relations activities.
- Social Listening
- Dentsu Buzz Research
- Media Coverage Analysis
- Media Audit
- Public Relations Measurement
- Marketing Surveys
- Focus Group
Services Overview
At Dentsu PR, we undertake consulting for companies, based on thorough analysis of a client’s situation and making full use of various researches, such as media coverage analysis, media/expert interviews, stakeholder research, social listening, media/consumer reputation interviews, brand research, industry trends surveys and corporate brand surveys. For example, we conduct research to provide relevant information in conjunction with press release information, such as measurement of the effect of media exposure, and on the basis of these findings, maximize effective public relations problem-solving.Program
Our services can be divided into four areas. We propose the best plan from our lineup to meet your needs.
- Marketing Research
- We survey consumers’ demands, needs and awareness.
- Data Content Surveys
- We research data content to gather relevant information in relation to public relations activities.
- PR Measurement
- We deploy measurement and analytics to check in overall PDCA of public relations activities.
- Qualitative and Listening Surveys
- We collect consumers’ comments and other qualitative data to support our clients.
- ① From the standpoint of mass communications evaluation
- Media Audit
- ② From the standpoint of media evaluation
- Media coverage analysis
- ③ From the standpoint of your owned media
- Owned Media Evaluation
- ④ From the standpoint of stakeholders’ evaluation
- Stakeholder evaluation
- ⑤ From the standpoint of social media
- Social Listening
- ⑥ Comparing your company’s PR strengths
- Corporate Communications Strengths Survey
Original Research and Analysis Program
We offer a variety of original analysis programs that were developed together with the Corporate Communications Strategy Institute. We propose the best plan from our line-up after analyzing what it is exactly that your organization is facing.
- ・Corporate Communications Strengths Survey
- ・Evaluation on Individual public relations staff’s abilities
- ・Survey on crisis management capabilities
- ・Survey on digital owned media evaluation
- ・Survey on print media evaluation
- ・Research consumers’ perception changes as a result of public relations activities
- ・Risk tracking research
- ・Brand recovery research
- ・RRP (Reputation Reach Point) research
Key Areas
We have developed an indicator we call the RRP (Reputation Reach Point) that measures how many people have reached with information through public relations activities. Using SNS, we measure how widely information is disseminated among consumers using SNS. This is a new measurement indicator which combines SNS and news media impressions.