Tokyo, November 19, 2012 – Dentsu Public Relations Inc., a Japanese leader in delivering successful communications messages for clients for over 50 years, is launching a unique service to help active and aspiring business executives, politicians, academics and anyone addressing audiences to communicate more effectively.
Commencing on November 19 Dentsu PR’s “Leadership Communication Program” offers integrated training for Japanese and non-Japanese presenters to enhance the communication skills required for speaking before large audiences in various situations, such as presentations, speeches or conferences. “This is the first time a Japanese PR company has offered such a service focused on public speaking,” said Dentsu PR President and CEO, Takehiko Chikami. “We’re confident that the experts we have assembled to teach this program will enhance the verbal communication skills of all participants – regardless of their prior public speaking experience.”
With the help of a top class team of advisors featuring Japanese public speaking guru Yosuke Kageyama, business psychology expert Akira Ito, and former newspaper journalists, participants will learn comprehensive communication skills comprising language, performance and engaging an audience.
Public speaking in particular calls for a diversified approach in terms of tone of voice, use of gestures, eye contact, and stance on the platform or stage. How something is said is as crucial as what is said, and the all-round improvement method Dentsu PR’s specialist team teaches is a characteristic of this program.
For non-Japanese executives of foreign-owned companies or organizations, understanding Japan’s characteristic communication culture is especially important. Dentsu PR also provides coaching for their top management on delivering speeches and presentations to a Japanese audience.
Besides lectures on Japan’s customs, culture and the composition of the media, participants are also taught communication skills for business success in Japan – from message creation to delivery methods. The practical training can be applied to communicate with all kinds of stakeholders, including employees, media and clients. For non-Japanese speakers, lectures are conducted in English on a one-on-one basis or to groups.