For Immediate Release
Tokyo, July 9, 2009 – Dentsu Public Relations Inc. has won Golden World Awards for Excellence in PR from the International Public Relations Association (IPRA) in the “Consumer PR – existing product” and “Business-to-business” categories. Dentsu PR’s winning projects were, “Turn the page: Redefining paper dictionaries,” carried out for Iwanami Shoten Publishers and “Japan’s milk price problem: The 30-year challenge,” conducted on behalf of the Japan Dairy Council. Dentsu PR was the sole winner from Japan, and one of only three winners hailing from Asia.
The IPRA judges chose 30 category winners out of 342 entries from 42 countries. “Japan’s milk price problem: The 30-year challenge,” was also nominated as a candidate for the United Nations Award, which will be granted to a campaign that most closely represents the aims and ideals of the United Nations. The UN Award and IPRA Grand Prix winner will be announced at the Golden World Awards ceremony being held in London on Friday, October 30, 2009.
“The prestige associated with winning a Golden World Awards category is clearly demonstrated by the number of entries received this year despite the economic downturn. It is especially gratifying to see entries from countries where public relations is still a relatively new profession. Some particularly good entries were received from Japan, Romania and Ukraine,” said Michael Regester, Jury Chair.
“I am very happy to see that two of our projects were recognized and selected as Golden World Award category winners. I feel that this achievement was made possible by gaining both trust and cooperation from our clients,” said Shigeki Ishimatsu, president of Dentsu PR. Tadashi Inokuchi, the Dentsu PR consultant who managed both of the winning projects said that he is “very happy to have been a part of both campaigns.” Adding that, “it’s great to see our approaches to two very different issues be recognized by a leading authority on public relations.” Denstu PR has won six IPRA Golden World Awards in the past, and is honored to be recognized again for its efforts.