Tokyo, Japan, January 25, 2009 – A Dentsu Public Relations campaign for a dictionary has been judged the best Japan campaign at the inaugural Asia-Pacific SABRE Awards.
The winning campaign, undertaken for publishers Iwanami Shoten, beat 26 other entries from Japan in the SABRE public relations awards that honor ‘Superior Achievement in Branding and Reputation’. Entitled “Turn the page: Redefining the paper dictionary”, the campaign helped successfully launch a new edition of Iwanami’s Kojien paper-based dictionary when electronic and online dictionaries were gaining market share.
“We are very pleased to add the inaugural Asia-Pacific SABRE award to our accolades,” said Dentsu Public Relations President Shigeki Ishimatsu. These include a Golden World Award for Excellence from the International Public Relations Association last year and the Public Relations Society of Japan Grand Prix, both won for this campaign.
“The Kojien dictionary is probably unknown to most people outside of Japan so I am proud that our team’s planning and implementation efforts have been recognized,” said Tadashi Inokuchi, Dentsu PR’s project manager for the Iwanami campaign. “I look forward to adding more successful case studies to our portfolio that utilize industry-leading PR strategies.”