Tokyo, October 1, 2003 – A public awareness campaign undertaken for Urayasu City Government by Dentsu Public Relations Inc. has won its category in the 2003 International Public Relations Association awards for excellence in the field of public relations.
The Venous Project, a community-level public awareness campaign to encourage Urayasu residents to reuse and recycle, was among 33 programs from 15 countries selected for this year’s IPRA Golden World Awards.Trophies and Certificates of Excellence will be presented to the winning PR companies at a GWA gala dinner in New York next February.
Dentsu Public Relations was among ten agencies worldwide that submitted entries under the GWA ‘Community Relations’ Category and was one of two whose entry made it to the final round of judging completed on September 5 in London. The Tokyo-based agency has won three previous IPRA Golden World Awards – in 1991 and 1993 – though this is the first in the category of Community Relations.
“We are delighted that our Venous Project for Urayasu has been so highly regarded by the international public relations community. This IPRA Golden World Award will encourage us to maintain our high level of service to clients,” says Kazuhiko Iwamoto, president of Dentsu Public Relations Inc.
Awards were made to entries from Australia, Canada, China, Germany, India, Indonesia, Poland, Republic of Korea, Singapore, South Africa, Sweden, Turkey, UK and the US from among 219 entries. The GWA, now in their thirteenth year, are organised by IPRA and sponsored exclusively by Dai Nippon Printing Co., Ltd.
The Venous Project, launched in 1991, is a community-level public awareness campaign conceived to encourage residents of Urayasu City, Chiba, to recycle more of their household waste.Using a combination of publicity and educational activities, the campaign succeeded in reducing the volume of garbage requiring collection by 10.3 percent per resident over the past five years.
The program name, Venous Project, is derived from a recycling term used in Japan that equates the complex system of recycling products from consumers to manufacturers with the human body’s blood circulation system. Our company, DPR also won the Grand Prix at the 5th Public Relations Society of Japan (PRSJ) Awards in 2002 with this campaign.