Leadership Communications

Forging the public speaking skills of business executives

Coaching for non-Japanese management by specialist team including stage professionals and psychologists

Service Overview

Public Speaking for a Japanese Audience

It is common for managers of Western companies to undergo public speaking training in their own country. However, this training may well lose some of its usefulness in a country like Japan where cultural and media differences prevail. Dentsu PR provides coaching for top management personnel on how to make speeches and presentations that appeal to a Japanese audience. In addition to lectures on Japan’s customs, culture and the makeup of the media, communication skills for business success in Japan are taught, from message creation to delivery methods. The practical training can be applied to communicate with all kinds of stakeholders, including employees, media and clients.

Essential Skill for Leaders

For those in leadership positions such as company executives, public speaking is called for in a range of situations – as well as making regular presentations and speeches, they are often required to greet groups of employees or address press conferences. In particular, due in part to live online broadcasts allowing wider public viewing of events like product launches and earnings announcements, more companies nowadays see their reputations formed through speeches at such events.

Today’s volatile business environment, where economies are becoming more globalized and competition is intensifying, calls for superior leadership from executives and politicians, and strong communication skills are essential to realizing this. A leader’s communicative abilities, including public speaking, can have a significant impact on the fortunes of their company.

The key to solving management issues

  • I want to raise motivation and strengthen team spirit by talking to employees.
  • I want to increase understanding of stockholders towards company value.
  • I want to clearly explain important business plans.
  • I want to take the initiative in global negotiations.
  • I want to increase the popularity of my company and its products among the general public.
  • I want to give memorable speeches in front of large audiences.
  • I want to raise my company’s presence among industry groups and clients.
  • I want to learn how to move people through speech.
  • I want to respond appropriately in a crisis situation.
  • I want to convey an effective and impactful message through the media.

Many company executives can surely relate to the issues listed above. Dentsu PR’s "Leadership Communication Program" aims to provide solutions to these various issues, not only in regard to formal situations like presentations and speeches, but other forms of communication important for leaders such as greeting groups of employees.

Specialists offer comprehensive training in language, performance and audience engagement

With the help of Dentsu PR’s team of experts, featuring Japanese public speaking guru Yosuke Kageyama and business psychology expert Akira Ito, as well as former newspaper journalists, communication skills comprising language, performance and ability to engage an audience, will be comprehensively evaluated and enhanced. Public speaking in particular calls for a diversified approach, dealing with not only what is said but how it is said, in terms of tone of voice, use of gestures, eye contact, and stance on the platform or stage. The all-round improvement method made possible by our specialist team is a characteristic of this program.

Top Class Advisory Team

Specialist consultants for Dentsu PR Communication Design Division, Issue Management Department

Akira Ito

Akira Ito

Doctor in Psychology. Representative Director of Tokyo Shinri Consulting Inc. After graduating from the School of Political Science and Economics, Waseda University, worked for NTT, then obtained a Doctorate in Social Psychology from the Graduate School of Human Relations, Keio University. Worked as a university lecturer before branching out independently.
Authored more than 80 books, led by bestseller "Psychological Warfare," which sold 700,000 copies. Also published in Korea, China and Taiwan.
Currently active mainly in business training and consulting, he advises a wide range of people and industries, from new company employees to executives.
He not only offers up psychological theories, but also conducts numerous training programs, on making good impressions, persuasion techniques and high level public speaking methods, based on his practical experience of lecturing and training (over 100 occasions per year), regular TV and radio appearances, and over 1000 published articles. In addition, having studied singing for more than 10 years, he has a detailed knowledge of effective pronunciation and stage expression techniques.

Yosuke Kageyama

Yosuke Kageyama

Speechwriter, public speaking coach, stage director, speech critic, management consultant.
Former pupil of Bungakuza director Tetsuo Arakawa. While at university, he studied Acoustics, Phonetics, Psychology and Neuroscience, going on to postgraduate studies of Speech and Hearing Science, as well as Drama, at Illinois University, USA. Currently, he is active as a public speaking coach (for lectures, speeches, presentations). Focusing mainly on those in leading positions, such as company managers, administrators, politicians, NPO representatives, and Chairman of the Japan Junior Chamber, he provides a wide range of public speaking support, covering everything from formal situations like lectures, press conferences and international meetings, to more private occasions like morning pep talks and wedding speeches. In 2011, his book, "Public Speaking: Communication techniques for influencing people" (NTT), achieved Books Tokyodo’s No.1 ranking.

Junko Okamoto Emerson

Junko Okamoto Emerson

Senior Consultant, Dentsu Public Relations

Junko Emerson has expertise in both the strategic planning and execution of public relations campaigns. Specializing in developing top quality communications plans for domestic and foreign clients desiring to build or strengthen their brands in Japan, she has developed expertise in the area of media training for top management and trained numerous executives, both in Japanese and in English. Prior to joining Dentsu PR, Junko Emerson was a business reporter at the Yomiuri Shimbun – where she worked for more than ten years – and a visiting scholar in the Comparative Media Studies program at the Massachusetts Institute of Technology (MIT) in the USA. She also earned her master’s degree from the University of Cambridge in England, and received her bachelor’s degree from Waseda University in Japan.

Overview of Program Packages

  1. 1. Year-long Program

    "Displaying leadership through all forms of communication" – How to influence people through speech

    • Speaking to employees
    • Speaking to clients
    • Press interviews and conferences
    • Communicating with stockholders
    • Product presentations
    • Speech training through effective use of enunciation, eye contact, facial expressions, posture, gestures, props and slides
  2. 2. Half-day Intensive Program

    "Leadership-enhancing communication" – How to captivate and influence people through speech

    • Essentials of leadership communication
    • Knowing your own peculiarities
    • Knowing the impression you project to others
    • Examples of success
    • "Image strategy formulation" based on analysis of personality and company/job characteristics
    • Non-verbal practice techniques
    • Verbal practice techniques
    • Concept, message advice
  3. 3. Group Training Program

    "Psychological techniques to boost impression and persuasive abilities for leaders"
    – How to captivate and influence people through behavior and speech

    • Essentials of public speaking
    • Examples of success
    • Communication awareness
    • Self-impression check
    • 2 keys to creating a good impression
    • Techniques to project earnestness
    • Techniques to project strictness
    • Techniques to express kindness and warmth
  4. 4. Optional Program

    • Training for public speaking in English
    • Training for negotiating in English
    • Correspondence lecture: Advice through recorded video
    • Individual lessons on speech writing through Skype
    • Speechwriter training program
    • Stage direction