Digital media outreach
Like other countries with a high penetration of social media and evolution of digital devices, communications on the web now has a significant impact on marketing in Japan.
By integrating digital media relations with traditional media strategy, we can amplify our message more effectively.
At Dentsu PR, every year, we conduct a survey － "Information Distribution Structure Investigation" to confirm the ever-changing structure of the flow and diffusion of information on the web.
We analyse through which routes corporate/brand messages are delivered , and how that information is being received by customers.
Leveraging that accumulated knowledge and know-how, we provide the best PR solutions from content creation to distribution of the message, as a one-shop agency.