Milestones

For nearly 50 years, we’ve been the PR agency behind the events that presented Japan’s modern face to the world

2009

Dentsu Public Relations and Paris-based Publicis Consultants | Worldwide signed collaborative agreement to strengthen communication services via global network tie-up in February.

A campaign to help revive Japan’s struggling dairy industry has won Dentsu PR its first ever ‘Campaign of the Year’ award at the annual Asia Pacific PR Awards sponsored by leading marketing industry magazine, Media. The campaign undertaken for the Japan Dairy Council entitled “Japan’s milk price problem: The 30-year challenge”, also won Dentsu PR accolades for ‘Business to Business Campaign of the Year’ and ‘Public Affairs Campaign of the Year’.

Asia-Pacific PR Awards 2009 logo

2005

Dentsu PR played a major role in the 2005 World Exposition, Aichi, Japan (Aichi Expo) – the first World Exposition in the 21st century. Dentsu PR supervised the Media Center operations and managed the Public Relations & Advertising Office of the Japan Association for the 2005 World Exposition, handling domestic and overseas media inquiries, holding press conferences, managing the Expo Press Club office, generating news releases, creating and publishing newsletters, issuing media passes, and managing the Media Center services. Dentsu PR was also in charge of PR planning and implementation for Expo-participating organizations.

Dentsu PR has won its first ever Grand Prix Award for excellence in public relations from the International Public Relations Association (IPRA) for “Dementia Debunked”: Educational Campaign for Eisai Co., Ltd. and Pfizer Inc.

IPRA logo

1998

Japan’s hosting of the Winter Olympic Games in Nagano finds Dentsu PR heavily involved in a media relations role both prior to and during the Games. In particular, Dentsu PR coordinates media for the Games’ two pinnacles – the opening and closing ceremonies – and for associated events such as the torch relay.

1992

When Japan makes its first bid for the prestigious America’s Cup (and its second in 1995), Dentsu PR takes command of the media relations associated with Nippon Challenge’s try. In the lead-up to Japan’s third America’s Cup bid in 2000, Dentsu PR is at the helm again handling media relations, organizing a supporters’ club, and staging base camp events to skipper the public behind the challenge.

1991

Dentsu PR stages an international photography contest for the United Nations Environmental Program (UNEP), attracting 30,000 photos in 14,000 entries from 144 countries. Dentsu PR mounts a traveling exhibition of the winning entries that wows visitors in 20 world cities. A second contest in 1994-1995 commemorates the UN’s 50th anniversary. Dentsu PR alos hadled global PR for the 2004-2005 Competition.

1989

The US Meat Export Federation appoints Dentsu PR to undertake innovative marketing campaigns ahead of the liberalization of Japan’s imported beef market. In an on-going strategy launched prior to liberalization, Dentsu PR delivers the USMEF’s message directly to retailers and supermarkets nationwide. More than 20 years later, USMEF is still our client.

1981

When Pope John Paul II makes his historic journey to Japan, Dentsu PR conducts all media handling activities associated with the papal visit and the Great Vatican Exhibition held to coincide with his tour.

1970

Dentsu PR promotes Japan’s first international parade of industrial achievement, EXPO ’70 in Osaka. Fifteen years later we provide the same support at Tsukuba EXPO ’85, staging press conferences, managing the pressroom, and escorting the 3,000 visiting foreign media representatives. In 1990 Dentsu PR nurtures public enthusiasm for EXPO ’90, the International Garden & Greenery Exposition in Osaka, and now we’re doing it again for the 2005 World Exposition in Aichi.